Compliance & Content Strategy

The rules that constrain what scripts can say, what angles content can use, and how sales / growth content ratios get balanced across an account's content calendar.

Compliance — what's enforced and why

Every workflow goes through compliance filtering at multiple stages:

1. Script Writer filters banned words and unapproved claims
2. Brand file defines the brand-level constraints (banned words, banned angle categories)
3. Product file defines the approvable claim list (what we can say about this product)
4. Platform-specific rules filter for platform requirements (e.g., TikTok content policy)

If a script suggests something that violates any of these, it gets removed before the script even leaves the Script Writer.

Banned words

Each brand has a list of words that must not appear in any script for that brand. Reasons vary:

• Regulatory — a word is associated with claims we're not approved to make
• Brand safety — a word doesn't fit the brand voice
• Platform — a word is flagged by TikTok / Meta moderation

Example patterns (generic — your brand file defines the actual list):

Word pattern	Why banned
Disease names not in the approved claim list	Regulatory — can't claim treatment
Hyperbolic outcome words ("cure", "guarantees", "miracle")	Regulatory + brand safety
Words associated with a competitor	Brand safety — don't reference competitors
Platform-flagged terms	TikTok / Meta auto-moderation

The Script Writer reads the brand file and treats banned words as hard constraints. If a script needs to mention an idea that's adjacent to a banned word, it phrases around it.

Approved angles

The flip side of banned words. The brand file specifies which angle categories are approved for the brand's content:

APPROVED ANGLES:
- [angle category 1] (e.g., menopause symptom relief)
- [angle category 2] (e.g., stress management)
- [angle category 3] (e.g., sleep quality)

BANNED ANGLES:
- [angle category that's off-brand or off-claim]
- [angle that triggers compliance issues]

A workflow's brief should target an approved angle. If you ask for a workflow on a banned angle, the Script Writer will flag it and ask you to pick an approved angle instead.

How compliance shows up in your workflow

When you brief a new workflow, the Manager confirms compliance before scripting:

You: I want a workflow for Brand XYZ targeting weight loss in women 35-55.

Claude:
  Brief flagged: weight loss is on the BANNED angles list for Brand
  XYZ (per the brand file).

  Approved alternatives that target similar audiences:
  - Stress management for women 35-55
  - Sleep quality improvement
  - Hormone-related mood symptoms
  - Energy / fatigue for women 35-55

  Want to switch to one of these?

This isn't optional — Claude won't write off-brand or off-claim content even if you push for it. The compliance filter is for everyone's protection (the brand's, your accounts', and the platform's).

Content type strategy — sales vs growth

A second axis beyond compliance: the content type of each workflow.

Sales content	Growth content
Product-focused	Educational / value-first
CTA-driven	Soft sell (or no sell at all)
Conversion goal	Save / share / follow goal
Drives revenue per video	Drives long-term audience

The Manager defaults to sales for most workflows (because that's the pipeline's primary purpose). You can request growth explicitly when you want to build the account or balance the calendar.

Why both matter

Pure sales content burns out an audience. Pure growth content doesn't pay the bills. Most accounts run a mix — typically several sales videos per week paired with growth content that builds trust and follow rate.

The right ratio depends on:

• Account size — smaller accounts may need more growth content to build before they can monetize
• Niche maturity — established niches accept more sales content; new niches need more education first
• Platform — TikTok and Reels reward variety; doing only one type tanks the algorithm
• Brand stage — early-stage brands need to define the angle; later-stage brands can lean into sales

Your account file (per Brand, Product, Account Structure) may specify a target ratio. If not, you and the brand decide.

Recipe-style growth content

A common growth pattern in wellness: recipe videos that mention the product casually in context (an ingredient mention, a quick aside) without pitching it. These are pure growth — saves and shares are the goal, not direct conversions.

Recipe videos are growth, not sales. Don't add a Shop button or a hard CTA. If the brief says "recipe with our product," that's a growth workflow.

When compliance and strategy interact

The brand may have approved angles that don't all suit sales content. Example:

Angle	Sales-friendly?	Growth-friendly?
Menopause symptom relief	Yes — direct pain → solution	Less so — gets specific too fast
Sleep quality	Yes — common entry point	Yes — recipes / habits work well
Hormone basics	Less direct	Yes — educational explainer format
Stress management	Yes — high relevance	Yes — wellness tips

The Strategist agent (see The Cast) can help map approved angles to content types when planning a content calendar.

Revising compliance rules

Brand files are not static. Over time you may need to:

• Add a new banned word when a regulation tightens
• Approve a new claim after a new study comes out
• Add a new approved angle when expanding the brand's reach

This is a brand file edit, applied at the brand level — every workflow using that brand inherits the new rules immediately.

You don't bump workflow versions to apply a compliance rule change. The rules are external to the workflow. But if a published workflow now contains a newly-banned word, you'd want to make a Lvl 1 variant to fix it.

When you're ready

You've finished Chapter 8. You can now navigate the brand / product / account structure, understand how avatars are built, pick the right sales channel, and respect compliance + content strategy decisions.

→ Next: Chapter 9 — Add a Product or Account. The doing chapter — apply everything from this chapter to set up something new.