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Chapter 8 — Products & Accounts

Concepts you need before setting up a new product or a new account. What files exist, how brands are structured, how avatars are configured, how sales channels work, and what compliance rules apply.

Chapter at a glance

flowchart TD
    A[Brand<br/>voice + approved angles] --> B[Product<br/>claims + ingredients]
    B --> C[Account<br/>archetype + avatar ref]
    C --> D[Sales channel<br/>mechanics]

Three layers: brand wraps products, products are sold through accounts on channels.

What you'll learn

  • How brand files are structured (voice, tone, approved/banned angles, CTA style)
  • How product files are structured (ingredients, mechanism, claims, competitor comparisons)
  • How account / avatar reference sheets are configured
  • Avatar archetypes — why different accounts have different personas
  • The three sales channels in depth (TikTok Shop / Amazon / Meta Shop) — when each works
  • The AI Label Trick and when you need it
  • ManyChat funnels — comment-keyword → DM flows
  • Compliance & angles — what's banned, what's approved, why
  • Content type strategy — sales vs growth, ratios, follower-tier-based decisions
  • The two skills that come up here: notebooklm (for source-grounded brand research) and gdrive (for asset organization)

Before this chapter

Read Chapter 7 — Fan-out & Multi-account. The fan-out mechanics naturally lead into "what is an account, really?" — this chapter answers that.

Sections

  1. Brand, Product, Account Structure — the three-layer organization
  2. Avatar Archetypes and Reference Sheets — persona patterns + how the photo locks the face
  3. Sales Channels — TikTok Shop, Amazon, Meta Shop, AI Label Trick, ManyChat funnels
  4. Compliance & Strategy — banned words, approved angles, sales vs growth content

Try this

Read three real files to internalize the brand / product / account structure.

Steps:

  1. Open one of your brand files (under reference/brands/). Read it cover to cover. Note the approved angles and banned words (Brand, Product, Account Structure)
  2. Open one of that brand's product files. Note the specific claims and competitor positioning. Confirm the script you ran in Chapter 2 stays inside those bounds (Compliance & Strategy)
  3. Open one account file. Identify the archetype, wardrobe defaults, video types (Avatar Archetypes & Reference Sheets). Note which sales channel the account uses (Sales Channels)
  4. Open the script of a recent workflow you've run. Trace each claim back to the product file. Trace each angle back to the brand file's approved list

If you hit:

  • A script claim isn't in the product file → flag it. The script's author hallucinated. The product file is the source of truth
  • A script uses a banned angle (e.g., cortisol, weight loss for Salvora) → re-read Compliance & Strategy. The Script Writer should have caught this; if it didn't, push back
  • The account's archetype doesn't match the wardrobe in the workflow → fan-out drift. See STANDARD vs CUSTOMIZED
  • Sales channel mechanics aren't set up (no ManyChat, no Shop link) → see Sales Channels and Chapter 9 — Setup Sales Channel Mechanics

When you're ready

→ Next: Chapter 9 — Add a Product or Account. Apply everything from this chapter to set up something new from scratch.