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UGC Pipeline Wiki

Documentation for our UGC content pipeline — how a product brief turns into ready-to-post short-form video content at scale.

What this pipeline does

Takes a product brief and produces ready-to-post short-form video content (TikTok / Reels / Facebook) at scale, using AI-generated avatars and AI-generated video (NanoBanana 2, Veo 3.1, Seedance). One workflow can fan out across multiple accounts and languages through a structured variant system.

flowchart LR
    A[Product Brief] --> B[Video Plan]
    B --> C[PatchWork .nbflow]
    C --> D[Generation Runner]
    D --> E[Review in PatchWork]
    E --> F[Final Videos]

Where to start

  • Getting Started

    First time here? Read the Getting Started page for an overview of the system and how the pieces connect.

  • Glossary

    Every term and code explained — version strings, variant levels, B-roll density, tool names, and more. See glossary.

  • Pipeline

    The 6 stages from brief to delivery. Pipeline overview.

  • Workflows

    How variants work and how the version system tracks them. Variants & versioning.

  • PatchWork

    The tool that orchestrates image and video generation. PatchWork overview.

Reading order

The wiki is a textbook — each chapter builds on the previous. New readers should follow the order below. Existing operators can jump to any chapter as a reference.

flowchart TD
    Ch1[Ch 1<br/>Foundations] --> Ch2[Ch 2<br/>Generate a Workflow]
    Ch2 --> Ch3[Ch 3<br/>Lvl 1-2 Variants]
    Ch3 --> Ch4[Ch 4<br/>PatchWork Creative Tools]
    Ch4 --> Ch5[Ch 5<br/>Quality, Testing & Prompt Tuning]
    Ch5 --> Ch6[Ch 6<br/>Lvl 3-4 Variants]
    Ch6 --> Ch7[Ch 7<br/>Shipping Across<br/>Accounts (Fan-out)]
    Ch7 --> Ch8[Ch 8<br/>Products & Accounts]
    Ch8 --> Ch9[Ch 9<br/>Add a Product or Account]
    Ch9 --> Ch10[Ch 10<br/>Content Research]
    Ch10 --> Ch11[Ch 11<br/>The Pipeline in Detail]
    Ch11 --> Ch12[Ch 12<br/>Create From Scratch]
    Ch12 --> Ch13[Ch 13<br/>Workflow Optimization]
    Ch13 --> Ch14[Ch 14<br/>Troubleshooting]
    Ch1 -.lookup any time.-> Skills[Skills<br/>reference]

    click Ch1 "01-foundations/index.md"
    click Ch2 "02-generate-a-workflow/index.md"
    click Ch3 "03-lvl-1-2-variants/index.md"
    click Ch4 "04-patchwork-creative-tools/index.md"
    click Ch5 "05-quality-testing-tuning/index.md"
    click Ch6 "06-lvl-3-4-variants/index.md"
    click Ch7 "07-fan-out-multi-account/index.md"
    click Ch8 "08-products-and-accounts/index.md"
    click Ch9 "09-add-product-or-account/index.md"
    click Ch10 "10-content-research/index.md"
    click Ch11 "11-pipeline-in-detail/index.md"
    click Ch12 "12-create-from-scratch/index.md"
    click Ch13 "13-workflow-optimization/index.md"
    click Ch14 "14-troubleshooting/index.md"
    click Skills "skills/index.md"

Chapters 1-4 take you from "what is this?" through running workflows, making lightweight variants, and using PatchWork's creative tools. Chapters 5-7 cover quality + deeper variants + fan-out. Chapters 8-11 prepare you for full from-scratch production. Chapters 12-14 cover full creation, optimization, and troubleshooting.

Status

This wiki is in active development. New pages and depth are added as the system evolves.