Chapter 9 — Content Research¶
Before scripting a workflow, you usually want to know what's working in the niche right now. What hooks are people using? Which creators are blowing up? What formats are getting saves and shares vs. just views?
This chapter walks through doing that research and turning it into a creative template the Script Writer and Visual Planner can apply.
What you'll learn¶
- Why content research matters and when to do it (before scripting, not after)
- The Schwartz framework — 5 levels of audience awareness and how they shape hook strategy
- How to research a niche using the
last30daysskill - How to scan a creator's account using the
creator-scannerskill - How to transcribe reference videos using the
whisperskill - How to turn research findings into a creative template the Script Writer can use
- How to hand the template off so the pipeline picks it up correctly
Before this chapter¶
Read Chapter 8 — Add a Product or Account. Research typically happens for a specific product / niche / account combination.
Sections¶
- Schwartz Framework & Why Research Matters — the lens for organizing research findings
- Researching a Niche with
last30days— fresh-trend research mechanics - Scanning a Creator with
creator-scanner— drill into a specific account's format - Transcribing Reference Videos with
whisper— exact dialogue + pacing - Building a Creative Template — synthesize research into a reusable format
When you're ready¶
→ Next: Chapter 10 — The Pipeline in Detail. Before creating a video from scratch, learn the full agent cast in depth, the prehook concept, PiP format, storyboarding logic, and the architecture patterns that make workflows maintainable.