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Chapter 7 — Products & Accounts

Concepts you need before setting up a new product or a new account. What files exist, how brands are structured, how avatars are configured, how sales channels work, and what compliance rules apply.

What you'll learn

  • How brand files are structured (voice, tone, approved/banned angles, CTA style)
  • How product files are structured (ingredients, mechanism, claims, competitor comparisons)
  • How account / avatar reference sheets are configured
  • Avatar archetypes — why different accounts have different personas
  • The three sales channels in depth (TikTok Shop / Amazon / Meta Shop) — when each works
  • The AI Label Trick and when you need it
  • ManyChat funnels — comment-keyword → DM flows
  • Compliance & angles — what's banned, what's approved, why
  • Content type strategy — sales vs growth, ratios, follower-tier-based decisions
  • The two skills that come up here: notebooklm (for source-grounded brand research) and gdrive (for asset organization)

Before this chapter

Read Chapter 6 — Fan-out & Multi-account. The fan-out mechanics naturally lead into "what is an account, really?" — this chapter answers that.

Sections

  1. Brand, Product, Account Structure — the three-layer organization
  2. Avatar Archetypes and Reference Sheets — persona patterns + how the photo locks the face
  3. Sales Channels — TikTok Shop, Amazon, Meta Shop, AI Label Trick, ManyChat funnels
  4. Compliance & Strategy — banned words, approved angles, sales vs growth content

When you're ready

→ Next: Chapter 8 — Add a Product or Account. Apply everything from this chapter to set up something new from scratch.